What Is Marketing Automation
Marketing automation is a process of using technology to automate repetitive marketing tasks and workflows. It involves using software and tools to streamline and simplify marketing activities such as lead generation, lead nurturing, email marketing, social media marketing, and analytics.
What Does Marketing Automation Do?
Marketing automation helps marketers to save time and resources by automating routine tasks such as sending emails, segmenting leads, scoring leads, and tracking website visitors. It also allows for personalized and targeted messaging that can increase engagement and conversions.
Overall, marketing automation can help businesses to improve their marketing performance and efficiency, increase revenue, and improve customer engagement and retention.
